WAN-IFRA is inviting local news publishers in Europe to participate in The Table Stakes Europe program.
The program
for local and regional newspaper enterprises was created through a
collaboration of WAN-IFRA and Table Stakes architect Doug Smith in
partnership with the Google News Initiative.
The vision
is to build in Europe on the model of Table Stakes plus performance-driven
change methodologies and programs that have helped dozens of local news groups
in the U.S. “transform themselves to dramatically improve their audience and
digital capabilities and results,” according to the Google News Initiative.
Beginning
in 2015, Douglas Smith co-founded and led an effort to help U.S.
The
objectives of the program, according to Google, are to help the selected
participants transform their enterprises by closing shortfalls against the
seven core table stakes, increasing consumer-based revenue, and building
audience-first and digital capabilities.
The program
will begin in October 2019 and run for 10 to 12 months.
The deadline for application is Sept. 1, 2019.
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