A working paper from three academics puts forward the
notion that websites are seeing less revenue because of the EU’s General Data
Protection Rule (GDPR), MIT Technology Review reports.
The authors, from Northwestern
University , Boston
University and the University of Colorado
at Boulder
GDPR took effect in spring of last year. Under
GDPR, people need to provide permission to be tracked.
The data involved 1,500 online companies
(including 128 of the biggest 1,000 worldwide sites) and included content sites
that profit from page views and e-commerce sites that profit through sales.
The data showed that recorded page views and
revenue dropped by about 10 percent for EU users, amounting to around $8,000
less weekly revenue for the median site.
The number is most likely not as high as 10
percent, however, according to MIT Technology Review. Data from Adobe Analytics
is also affected by GDPR, “meaning that just as fewer people are sharing data
with other websites since May 2018, fewer are sharing data with Adobe
Analytics,” according to MIT Technology Review.
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