Monday, August 05, 2019

Ad revenue for magazine publishers falls


Ad revenue for magazine publishers was down in 2018, WWD reports, citing numbers from eMarketer. 
Ad spending in print magazines declined by 18 percent year-over-year, to $8.97 billion in 2018 from $10.94 billion in the previous year, according to eMarketer. The numbers include Sundays or inserts.
Spending in digital verticals of magazines was up by 3.3 percent, to $4.67 billion from $4.52 billion. Together, advertisers laid out 12 percent less with magazines and related content, down to $13.64 billion in 2018 from $15.47 billion in 2017, according to eMarketer.
EMarketer predicts that magazine print and digital spend will be about equal by 2022.

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