Monday, August 12, 2019

Hearst creating self-serve ad platform


Hearst is creating a self-serve ad platform called Hearst Audience Select, AdExchanger reported.
The platform allows advertisers to “overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver,” according to AdExchanger.
The platform will have a dashboard with info on content and product preferences of Hearst’s readers, and all ads will go next to magazine-quality material, according to AdExchanger.
The platform should go live for ad campaigns in the fourth quarter of this year. It’s created with smaller advertisers in mind.
Hearst’s ad tech unit, Data Studio, is constructing Audience Select, according to AdExchanger.

No comments:

Post a Comment

For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.