• U.S. newspaper circulation has
reached its lowest point since 1940, the first year with available data. Total
daily newspaper circulation (print and digital together) was an approximated
28.6 million for weekday and 30.8 million for Sunday in 2018, according to Pew.
Those figure dropped 8 percent and 9 percent, respectively, from the year
before, according to Pew’s breakdown of Alliance
for Audited Media data.
• Digital circulation for daily papers was up
in 2018, though not sufficiently to turn around the fall in circulation.
• Ad revenue for newspapers was down 13
percent, according to an analysis of Securities and Exchange Commission
filings. Circulation revenue was steady in 2018.
• Revenue was up 4 percent over the year for
Fox News, CNN and MSNBC combined, say estimates from media research group
Kagan.
• Digital ad revenue has grown substantially,
with most landing in Facebook’s and Google’s pockets. Revenue from ads put on
all digital platforms was up by 23 percent last year, and currently represents
49 percent of all ad revenue in the country, say eMarketer estimates.
• Traffic to news websites seems to have
plateaued. The number of unique visitors to the sites of newspaper and
digital-native news sites got no bigger between the fourth quarters of 2017 and
2018, the second year in which there was no notable growth, according to
Comscore.
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