Star Tribune Media Co., Minnesota ’s largest media company, has
launched a joint initiative with Google to study news consumption among younger
audiences, design youth-oriented news products and increase classroom
engagement with trustworthy sources of news, the company says.
Under the
auspices of the Google News Initiative, Google will support an 18-month program
to modernize and expand Star Tribune’s News in Education program, which
provides curriculum and access to Star Tribune products for more than 300
Minnesota middle and high schools. As a key part of the initiative, Star
Tribune will create a fellowship for an education audience specialist who will
conduct primary field research, determine benchmarks and spearhead the program.
The Google
partnership is one of several initiatives underway at Star Tribune to better
understand and serve younger audiences. The company is currently testing
subscriptions for college students on several Minnesota campuses, while its 2030 Project
is an ongoing effort to engage young professionals in shaping the future of
Star Tribune coverage and products.
News and Tech
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