TikTok is starting an audience network, CNBC and AdWeek reported.
Through an
audience network, advertisers who purchase ad spots on TikTok can also purchase
ad spots on other apps simultaneously.
TikTok has
made the capability available in Japan
and is testing it in China
and elsewhere in Asia , where’s it’s called
Douyin, AdWeek reported.
Facebook
and Snapchat have audience networks. Facebook’s launched in 2014, and
Snapchat’s this spring.
TikTok was
the top downloaded app on iOS worldwide in 2018. Teens use the app to make
short videos. The app has faced scrutiny in the U.S.
and U.K.
for the way it gathers children’s data. The Federal Trade Commission fined it
$5.7 million in February, and the U.K. ’s Information Commissioner’s
Office said it’s looking into possible TikTok violations of the EU’s General
Data Protection Regulation (GDPR), according to CNBC.
Private
Chinese company ByteDance owns TikTok.
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