Monday, October 21, 2019

How Axel Springer’s Bild Uses Video to Drive Subscriptions

Video is emerging as a top subscription driver for Bild.
The tabloid from German media giant Axel Springer is spending more to create video content after finding that eight out of the top 10 highest-converting articles are either video documentaries or contain video of some form. Bild has a premium tier of content that paying subscribers get access to, Bild Plus.
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