Social media advertising will see a 20 percent jump in ad
spending in 2019, reports The
Drum, a marketing website in Europe .
This will mean social media is surpassing
print ad spending for the first time, according to
Zenith Media's ad expenditure forecasts. Spending on sites such as Facebook,
Twitter and Instagram will grow by 20 percent in 2019 to reach $84 billion,
while combined newspapers and magazine expenditure will fall 6 percent to $69
billion.
Social (13 percent of spend) is behind TV (29
percent) and paid search (17 percent), which went over $100 billion for the
first time, the Drum reports.
“Since it began in the mid-1990s, internet
advertising has principally risen at the expense of print," said the
Zenith report. "Over the last ten years, internet advertising has risen
from 12% of total global spend (in 2008) to 44% (in 2018). Meanwhile,
newspapers’ share of global spend has fallen from 25% to 8%, while magazines’
have fallen from 12% to 4.5%.”
News and Tech
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