McClatchy has launched a text-to-speech audio feature that
will offer readers the option to listen to news content produced by its 30
newsrooms. This is part of McClatchy's strategy in the audio space, which
includes initiatives in smart speakers, audio search and podcasts, the company
says.
The new AI audio feature integrated across
McClatchy's digital news sites dynamically converts written content into an
audio file. The text-to-speech service was tested on two McClatchy news sites
over three months with significant positive customer feedback, a McClatchy news
release says. The results from The Sacramento Bee and The News & Observer
showed an increase in user engagement online including a 168% increase in time
spent on the news site, an 89% increase in story page views and a 95% increase
in visits per user.
A play button is positioned under every
article headline.
McClatchy partnered with Trinity Audio on the
initiative. Its tech uses AI and machine learning and inserts advertising on a
revenue share basis. Trinity Audio is part of Israel-based Somoto, a
publicly-traded company on the Tel Aviv Stock Exchange.
News and Tech
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