More than 22.5% of companies are seeing their subscription
growth rate accelerate, according to subscription software company Zuora.
The California-based company has produced a report on earliest trends of how COVID-19
Overall, the COVID-19 Subscription Impact
Report found that 53.3% of companies have not seen a significant impact to their
subscriber acquisition rates. It said 22.5% of companies are seeing their
subscription growth rate accelerate, 12.8% of companies are seeing slowing
growth, but are still growing, and the remaining 11.4% of companies are
starting to see subscriber churn outpace their subscriber acquisition rates.
The subscription growth rate for digital news
and media subscriptions grew 3x, the report says. The subscription growth rate
for OTT Video Streaming companies grew 7x.
The analysis only included Zuora billing customers
who have been live for at least 6 months.
Piano also shared some recent subscription data.
News and Tech
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