Monday, June 29, 2020

Google to pay publishers for news content

On June 25, Google announced a licensing program to pay publishers for “high-quality content” for a news experience launching later in 2020. The program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests, says Google. The program is starting with local and national publications in Germany, Australia and Brazil
The product will launch first on Google News and Discover. Google plans to sign more partners in the coming months, says the tech giant.  
Nieman Lab has an analysis piece on Google’s move here, with the headline "'Google paying publishers' is more about PR than the needs of the news industry."
News and Tech

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