Saturday, July 25, 2020

Allured Business Media buys Creative Age


Allured Business Media acquired publishing house Creative Age on July 15. The move expands Allured Business Media's salon and spa professional brands from one to five and grows its professional beauty event repertoire, said a news release.

Before the acquisition, Illinois-based Allured Business Media was home to spa publication Skin Inc., fragrance brand Perfumer & Flavorist, cosmetic business brand Global Cosmetic Industry and cosmetic science brand Cosmetics & Toiletries.

The acquisition adds to Allured's portfolio medical aesthetic brand MedEsthetics, professional nail brand Nailpro, professional salon brand Beauty Launchpad and spa professional brand Dayspa, along with its associated sub-brands and the Nailpro events.

Many staff from Creative Age, based in California, will remain after the transition, including CEO Deborah Carver, the release said. The acquisition was brokered by John McGovern of Grimes, McGovern & Associates. No financial details were disclosed.



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