The long talked-of merger
between Taboola and Outbrain is off, TechCrunch reported.
The merged entity was meant to be a competitor to Facebook
and Google.
The coronavirus pandemic was a factor in the collapse,
according to an anonymous source quoted by TechCrunch.
The merger had been in the works since at least 2015.
Outbrain calls itself a discovery and native advertising
feed for the open web. Outbrain operates in 55 countries and is headquartered
in
Taboola also calls itself a discovery and native advertising
platform. The company is headquartered in
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