Saturday, October 31, 2020
Outside Media Sales Specialist Wanted
Ready
to grow your career in sales? We are the biggest and most influential
provider of news in
We are a full-service print and digital
agency that helps businesses grow, locally and beyond, through multimedia
marketing. We help local business’ grow by offering marketing strategies
through our print, digital and video products. For prospects and current
clients, it is important for our sales specialists to understand their
customers’ needs and goals and to offer creative options to fit those needs.
On any given day you can find our sales
specialists identifying prospects for all of the products the company offers
through cold calling, prospecting, asking for referrals and looking for leads
in competitive media. Our sales specialists develop work plans to exceed their
monthly revenue goals and grow the advertising revenue.
Essential
Job Functions:
- Sales Generation
-
Develop work plans to exceed monthly revenue goals and grow advertising revenue
in all Company print and digital products, events and promotions
-
Contact and report status on a minimum of 15 advertisers or prospects each day
-
Create and deliver a minimum of 8 interesting, factual sales presentations per
month
-
Present creative options to meet customer needs and up-sell products
-
Actively identify prospects for all products by cold calling, prospecting,
asking for referrals, looking for leads in competitive media, etc.
- Relationship
Management
-
Develop and demonstrate knowledge of customers, their merchandise, sales and
advertising objectives and market position
-
Participate in activities that are relevant to meeting customers, gaining
marketing information, sharing ideas and representing the company’s interests
-
Demonstrate prompt, fair, decisive & courteous actions in handling
complaints and inquiries
-
Project a professional, positive and enthusiastic image during the performance
of duties
- Account Management
and Product Knowledge
-
Develop and demonstrate complete knowledge of all the company’s print and
digital products, current audience figures, rates, features and benefits
-
Fully and regularly utilize CRM software and keep all customer information and
contact history current. Submit all necessary reports to sales supervisor by
assigned deadline
-
Follow procedures to ensure ad is placed in newspaper or online correctly and
within required deadlines
-
Develop and demonstrate familiarity with market
-
Be diligent in staying on top of new and emerging technology and the
opportunities they present for the company and our advertisers
-
Adhere to deadlines and be prompt with all assignments
-
Project a professional, positive and enthusiastic image during the performance
of duties
-
Develop work plans to ensure maximum sales and service contact with current,
past, new, and non-advertisers (average minimum of 15 per day as mentioned
above)
In addition to the essential functions
listed above, the employee is expected to exercise honesty, integrity and
respect with all clients and co-workers, maintain a professional appearance and
demeanor, demonstrate a positive attitude, communicate effectively with
co-workers and clients, work with accuracy, efficiency, and attention to
detail, respect the work environment and keep it as neat and clean as possible,
and exercise initiative to learn new skills and tasks and to help co-workers
when possible. The employee
is also expected to perform such other duties and functions as required from
time to time.
The
ideal Candidate will have the following:
- Some college or an
Associate’s degree or proven selling experience
- Proficiency with
Microsoft Office products
- Ability to delivery
advertising solutions to customer in both digital and/or print based on
assigned market/product responsibility
- May require a clear
understanding of internet and digital advertising opportunities
- Track record of
working with daily deadlines and meeting or exceeding performance metrics
- Effective
negotiation skills and proven ability to close a sale
- Proficient user of
Microsoft Office as well as learn new systems quickly
- Demonstrated
ability to develop strategies to grow sales
- Strong prospecting
skills
- Possess excellent
verbal and written communications skills
Today in Labor History October 31st
George Henry Evans published the first issue of the Working Man’s Advocate, “edited by a Mechanic” for the “useful and industrious classes” in New York City. He focused on the inequities between the “portion of society living in luxury and idleness” and those “groaning under the oppression and miseries imposed on them”. – 1829
Convict laborers sent to break coal mine strike, Occupy Seattle was inaugurated (in 1931), 400 stone masons finish Mt. Rushmore after 14 years, and more.
Tennessee sent in leased convict laborers to break a coal miners strike in Anderson County. The miners revolted, burned the stockades, and sent the captured convicts by train back to Knoxville. – 1891
Occupy Seattle was inaugurated. Led by unemployed lumberjack Jesse Jackson, the first Hooverville was built on vacant land owned by the Port of Seattle near Pioneer Square. Within two days over 50 shacks were erected and by 1934, 600-1000 people were living in them. By 1941, Seattle’s “Hooverville” covered 25 blocks. Hoovervilles eventually spread throughout the country. – 1931
After 14 years of labor by 400 stone masons, the Mt. Rushmore sculpture was completed in Keystone, South Dakota. – 1941
The Upholsterers International Union merged into the United Steelworkers Union. – 1949
The International Alliance of Bill Posters, Billers & Distributors of the United States & Canada surrendered its AFL-CIO charter and was disbanded. – 1971
Senators introduce legislation to provide waiver for news publishers
Senators
Ben Cardin (D-Maryland), Jeanne Shaheen (D-New Hampshire), Chuck Schumer (D-New
York) and Chris Coons (D-Delaware) have introduced the “Heroes Small Business
Lifeline Act,” which provides a Small Business Administration affiliation
waiver that would allow more news publishers to apply for SBA loans under the
Paycheck Protection Program created by the CARES Act in March 2020, reports the
News Media Alliance. The News Media Alliance says it commends the move.
The waiver language follows
that included in the updated HEROES Act passed by the House on Oct. 1, says the
News Media Alliance. Both bills would allow news publishers to apply for PPP
loans as individual, independent entities, despite ownership by companies with
other small news publishers or non-news businesses, allowing more publishers to
qualify for the loans.
Twenty-nine senators had
signed on as co-sponsors by Oct. 21, says the
Saturday Morning in the Blogosphere
I'm in the market for a new Toyota forklift and pallet jack
Covid-19 has hit newspaper companies hard - Nieman Lab
Agency's US election reporters given flak jackets and gas masks - Press Gazette
How propaganda propagates: Lessons for publishers - Whats New in Publishing
Friday, October 30, 2020
Google suit draws news industry reactions
Various parties have weighed in on the Department of Justice’s antitrust suit against Google, filed last week.
“It is good that the DOJ is
starting the process, but ‘search distribution’ issues are a small subset of
the many issues presented by Google dominance,” said News Media Alliance
President and CEO David Chavern in a statement. “News publishers are
particularly harmed by Google’s control of ad tech — and that doesn’t appear to
be covered at all by the DOJ’s action today,” said the statement.
Chavern pushed for the
passage of the Journalism Competition & Preservation Act in his statement.
“For Big Tech, it’s a
reckoning that’s been a long time coming,” says a LA Times editorial headlined “The DOJ is taking the
gloves off against Big Tech.”
“The lawsuit, which was
joined by 11 state attorneys general, is likely to be just the first in a salvo
of antitrust cases, legislative proposals, rule-makings and other governmental
initiatives to rein in Big Tech companies,” says the piece.
Important Events From This day in History October 30th
http://www.thepeoplehistory.com/october31st.html
