The
The finding involves media buys processed by major ad
agencies and brands. It may not reflect long-term trends for smaller operations
and advertisers, says MediaPost.
In the Ad Market Tracker database, the largest advertisers
represented by the top 10 advertising categories raised their ad spending in
August 8.4% over August 2019. During the same time, advertisers in categories
11-plus fell 3.1%, meaning that the larger advertisers are driving the ad
market recovery, said MediaPost.
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