The New York Times Company’s
advertising team has unveiled Pivotal, a platform built for marketers seeking
brand relevance and consumer insight on “the most important topics today,” says
the Times.
Backed by the Times’s audience data and research, Pivotal
delivers guidance and recommendations for brands to shape creative work and
marketing strategies. https://nytmediakit.com/pivotal
The team conducted multilayered research, interviewed
journalists, experts, readers and adults across the
“Pivotal offers marketers insight on the role their brands
can play in our lives. In the near future, we’ll introduce a variety of ways
brands can engage with our experts and our insights,” says the Times.
Axios offers more info on the program here.
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