Facebook is launching Facebook News, a dedicated space for
national and local news, in the U.K.
in January 2021.
With
Facebook News, the social media giant will “pay publishers for content that is
not already on the platform, help publishers reach new audiences and bring more
advertising and subscription opportunities,” says Facebook in a Nov. 30 news release on the service.
The
first group of publishers featured in Facebook News in the UK includes
Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst,
Iliffe, JPI Media, Midland News Association, Reach, STV and others.
“The
UK launch in January will
build on the success Facebook News has seen in the U.S., where we’ve found more than
95% of the traffic Facebook News delivers to publishers is new audiences that
have not interacted with those news outlets in the past,” says the news release.
News & Tech
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