Hearst Magazines has launched Premium Print, an initiative
that includes a multimillion-dollar investment across its portfolio of more
than 25 brands to further strengthen its position in the marketplace and
enhance the quality of its print products, says Hearst.
The
additional investment will improve the product of several Hearst Magazines
print properties through new, larger formats, higher-quality paper and improved
editorial ratios.
Immediate
plans, which build on the enhanced paper quality introduced in Good
Housekeeping and House Beautiful earlier this year,
include adding up to 10% more editorial pages in Good Housekeeping and additional
edit pages and larger trim size to the print editions of Harper’s Bazaar,
Elle and Road
& Track, effective with the brands’ 2021 issues. The company
will also launch a new quarterly publication from Delish next year. Additional
product improvements across the portfolio will be made in 2021.
The
investment follows the launch of Hearst Magazines’ new membership and metered
paywall program recently introduced at Bicycling, Cosmopolitan, Good Housekeeping, Men’s Health, Popular
Mechanics, Road & Track, Runner’s
World and Women’s Health.
“We are
experimenting and making great strides by activating our digital channels to
sell products, including print and digital subscriptions,” Hearst Magazines
Acting President Debi Chirichella said.
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