Thursday, December 03, 2020

Pocket Outdoor Media acquires Big Stone Publishing

 

Pocket Outdoor Media, creator of active lifestyle content, has acquired Big Stone Publishing, the longtime publisher of Rock & Ice, Trail Runner and Gym Climber magazines and websites.

The BSP brands join POM’s existing stable of active lifestyle brands: Climbing,Backpacker, Women’s Running, Triathlete, Yoga Journal, Clean Eating, VeloNews, SKI and Warren Miller Entertainment, among others.

“This acquisition significantly strengthens our ability to engage with outdoor enthusiasts across all of the seasons and sports that live at the intersection of adrenaline and adventure,” said Robin Thurston, CEO of Pocket Outdoor Media. 

The company's Active Pass membership program recently launched for its endurance brands, featuring benefits that include a wide range of premium content, VeloPress books, magazine subscriptions, Roll Massif event access, and training plans through a strategic partnership with Today’s Plan. The membership program will roll out across the entire POM network in the coming months with content and benefits from the new acquisitions included.

Pocket Outdoor Media is headquartered in Boulder, Colorado, with offices in San Diego and Toronto.

California Sunday Magazine is stopping publication and will cut staff, the LA Times reported. Two years ago, its publisher, Pop-Up Magazine Productions, was bought by Emerson Collective, founded by Laurene Powell Jobs, widow of Steve Jobs. Emerson Collective also took majority ownership in the Atlantic.

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