Thursday, February 04, 2021

Medill survey: Few see ads as best answer to money woes

The financial distress threatening the future of the local news industry is now a pervasive concern of those working in the media business, and few of them see ad revenue as the best path forward, according to a new survey by Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications.

Asked to rate their concern about the future sustainability of local news, 81.2% said they were very concerned and 17.7 were somewhat concerned. Only 1% were not at all concerned.

The highest concern was expressed by people working for newspapers (86.7% very concerned) and digital-only outlets (84.5% very concerned).

“I think one of the problems for a number of years was that local news organizations were in a bit of denial about the extent of the problem. Now they’re in no denial,” said Tim Franklin, Medill senior associate dean and John M. Mutz Chair in Local News. “These numbers show everybody gets it. There needs to be a reinvention of local news.”

The Medill Media Industry Survey of nearly 1,400 members of the U.S. news media was conducted by Associate Professor Stephanie Edgerly of the Medill School.

News & Tech

No comments:

Post a Comment

For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.