The Wall Street Journal has launched Trust Your Decisions, a new brand platform and campaign designed to reinforce the Journal’s position as “the definitive source of truth for decision-makers,” says a news release from WSJ.
As part of the Trust Your Decisions initiative, WSJ will be revamping one of its campaigns, the Creative Leaders Series. Rebranded as The Decision-Maker Series, the campaign will feature profiles and in-depth interviews with leaders, founders and up-and-coming luminaries from the media and marketing community.
Trust Your Decisions was developed with WSJ’s longtime advertising agency, The&Partnership
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.