Friday, August 27, 2021

Nielsen announces cookieless approach for measurement

Nielsen has announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

“With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer behavior,” says Nielsen. 

See more detail here.

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