Tuesday, November 16, 2021

Minute Media buys Israeli audience growth business

By William Turvill

Minute Media, a US tech and digital content company, has announced the acquisition of Wazimo, an Israel-based firm that specialises in growing and monetising audiences.

Minute Media operates Voltax, a video and multimedia publishing platform, and also owns brands including the Players’ Tribune, FanSided, 90min, DBLTAP, Mental Floss and the Big Lead.

In a press release, Minute Media said the deal “will enhance Minute Media’s Voltax platform by adding more robust data and business intelligence products and services with an emphasis on first-party data”.

SourcePress release

Deal size: Undisclosed

Country: US/Israel

Status: Announced

Press Gazette

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