By William Turvill
Music streaming giant Spotify has announced the acquisitions of Podsights and Chartable to enhance its podcast business.
Podsights is a podcast advertising measurement service, and Chartable is a podcast analytics platform.
Announcing the deals today, Spotify noted eMarketer forecasts that say the podcast advertising market will be worth $2.7bn by 2025.
The company said: “We believe the next step to unlocking this growth is demonstrating audio advertising’s impact through innovations in measurement and attribution for advertisers and audience insights for publishers.”
Source: Press release
Deal size: Undisclosed
Country: Sweden/US
Status: Official
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.