By Andrew Kersley
Publishing giant Future has acquired digital US women’s lifestyle publisher WhoWhatWear, in a move that will see Future become the 6th largest beauty and fashion publisher in the US.
Launched in 2006, WhoWhatWear has 12m monthly users and 10m social media followers. The fee paid by Future to acquire the outlet has not been disclosed.
The WhoWhatWear business will continue to be led by president Brianna Mobrem, chief revenue officer Shayna Kossove and chief content officer and co-founder Hillary Kerr.
Future chief executive Zillah Byng-Thorne said: “At Future, we’ve built a stable of lifestyle brands that speak to women across the globe around fashion, beauty, and lifestyle. The content we create helps them shape a vision. The proprietary tech we own helps them realise it.”
Source: Press release
Deal size: Undisclosed
Country: UK / US
Status: Official
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