Tuesday, September 06, 2022

Media deals: Yahoo acquires The Factual

By William Turvill


US tech and media company Yahoo has acquired The Factual, a startup that uses algorithms to rate the credibility of news sites.

Announcing the deal in an interview with Axios, Yahoo president and general manager Matt Sanchez said: “One of the biggest things that we hear from our users is that they’re worried about bias and how to understand the content that they’re consuming.”

Axios reports that The Factual’s rating system will initially be integrated with Yahoo News articles.

Source: Axios

Deal size: Undisclosed

Country: US

Status: Official

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