Thursday, April 04, 2019

GateHouse to work with Google, LMA, FTI on digital subscriptions


GateHouse Media has been chosen to work with the Google News Initiative, Local Media Association and FTI Consulting as part of the recently announced Digital Subscriptions Lab, the company says. 

The project will take place over the course of six months. The goal is to develop a sustainable and thriving business model built on a foundation of digital subscriptions, GateHouse says. “We are thrilled to be among a select group of publishing companies chosen to participate in the Google Subscriptions Lab initiative,” said GateHouse CEO Kirk Davis. “This opportunity paves the way for us to advance our expertise in applying data, content, technology, and marketing strategies to optimize our digital subscription path. 

Developing a thriving digital model to showcase the amazing work being done by our journalists across the United States is essential to preserving the vitality and viability of our local journalism.” The Columbus Dispatch, among GateHouse’s largest digital subscription sites, will be the focus. Strategies and learnings developed during the initiative will then be deployed across GateHouse’s hundreds of other websites, according to the company.

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