GateHouse Media has been chosen to work with the Google News
Initiative, Local Media Association and FTI Consulting as part of the recently
announced Digital Subscriptions Lab, the company says.
The project will take
place over the course of six months. The goal is to develop a sustainable and
thriving business model built on a foundation of digital subscriptions,
GateHouse says. “We are thrilled to be among a select group of publishing
companies chosen to participate in the Google Subscriptions Lab initiative,”
said GateHouse CEO Kirk Davis. “This opportunity paves the way for us to
advance our expertise in applying data, content, technology, and marketing
strategies to optimize our digital subscription path.
Developing a thriving
digital model to showcase the amazing work being done by our journalists across
the United States
is essential to preserving the vitality and viability of our local journalism.”
The Columbus Dispatch, among GateHouse’s largest digital subscription sites,
will be the focus. Strategies and learnings developed during the initiative
will then be deployed across GateHouse’s hundreds of other websites, according
to the company.
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