AI seems to be making inroads everywhere and newspapers
are no exception. The New York Daily News is among the publishers to embrace
the technology, in its case, leveraging AI technology to provide video coverage
of New York
sports teams to its approximately 200,000 daily readers.
Since last
year, the publisher has been using SendtoNews’ Smart Match, an AI-powered video
player feature. The paper has automated the process of publishing
sports-related video content, and as a result, seen an uptick in sports video
consumption since the implementation of Smart Match, according to STN. The
vendor said NYDN has seen more than a 30 percent increase in both page views
and unique viewers.
Unfortunately
for the NYDN, automation has become more of a necessity than a luxury. In July
2018, the paper’s new owner Tronc slashed the sports staff by 70 percent — part
of a 50 percent cut to the paper’s overall editorial staff. Prior to those
cuts, the staff was at 32, and in its heyday NYDN had about 100 people on its
reporting team.
“At this
point we aren’t generating the same amount of content as we were, but we are
still digging out of a huge hole trying to cover New York City sports with a team of nine,”
said Andy Clayton, senior content editor, digital sports for the Daily News.
“Smart Match helps to make that more manageable.”
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