Tuesday, September 11, 2018

USA Today Network launching digital marketing service LOCALiQ


Gannett’s USA Today Network is launching LOCALiQ, a digital marketing and advertising service, USA Today reported.
“LOCALiQ Grader technology will bring sophisticated data intelligence tools to local businesses, helping them enhance and track their online presence – across Facebook, Google and other search and online sites – and compare it to the competition,” according to USA Today.
The service can bundle the online advertising and marketing tools with offline advertising solutions such as newspaper and mailers, the paper said.
"Through our company’s history, we have gained a strong understanding of local marketing and with LOCALiQ, we are bringing together all of our assets to make a real difference for local businesses,” said Sharon Rowlands, president of USA Today Network Marketing Solutions and CEO of ReachLocal.
Gannett has grown its marketing offerings recently with the purchases of marketing firm ReachLocal, location and reputation management software company SweetIQ, and cloud-based software-as-a-service (SaaS) solutions company WordStream. 
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