MPP Global has revealed the results of research
conducted with publishers aimed at illuminating the biggest challenges they
face when trying to combine print and digital product offerings.
Tech
company MPP Global, headquartered in the U.K.
In the
research, conducted in June, MPP Global asked publishers to share their
“biggest challenges when trying to manage print and digital bundles.”
Results
from the survey showed that 62.5 percent of publishers rated financial
reporting and entitlement along with fulfilment management as
the most challenging aspects of combining print and digital, while 50 percent
identified customer data consolidationand 25 percent identified centralizing
distribution channelsas their core challenges.
The survey
was launched during MPP Global’s webinar “Bridging the Innovation Gap From Print to Digital
Subscriptions.”
MPP Global
has offices in Americas ,
Europe, Middle East and Asia Pacific. The
company’s clients include Sky, McClatchy, L'Equipe, Bonnier, Specsavers, Daily
Mail, Racing Post and the New Zealand Herald.
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.