MPP Global surveys publishers on combining print, digital

MPP Global has revealed the results of research conducted with publishers aimed at illuminating the biggest challenges they face when trying to combine print and digital product offerings.

Tech company MPP Global, headquartered in the U.K., delivers the subscription and billing platform eSuite.

In the research, conducted in June, MPP Global asked publishers to share their “biggest challenges when trying to manage print and digital bundles.”

Results from the survey showed that 62.5 percent of publishers rated financial reporting and entitlement along with fulfilment management as the most challenging aspects of combining print and digital, while 50 percent identified customer data consolidationand 25 percent identified centralizing distribution channelsas their core challenges.

The survey was launched during MPP Global’s webinar “Bridging the Innovation Gap From Print to Digital Subscriptions.”

MPP Global has offices in Americas, Europe, Middle East and Asia Pacific. The company’s clients include Sky, McClatchy, L'Equipe, Bonnier, Specsavers, Daily Mail, Racing Post and the New Zealand Herald.

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