After reaching $1 billion in 2018, Craigslist revenue fell
sharply in 2019, according to an AIM Group report.
An analysis
of advertising on Craigslist, the most-visited classified site in the U.S.
A 37%
fall-off in job advertising, the highest revenue category on Craigslist,
outweighed increases in most other categories, including a new fee for
commercial and office real estate ads, according to AIM.
“The AIM
Group has been tracking Craigslist’s revenue since 2004, and this is the first
time it has fallen,” said Peter M. Zollman, founding principal of Florida-based
AIM Group. “And traffic at the site is little more than half of what it was
four years ago. Craigslist reached a billion dollars in revenue in 2018, so
it’s a major change in fortunes for the company.”
“Craigslist
is still a powerhouse and incredibly profitable. It’s just less so than it was,
and competitors are taking bigger and bigger bites out of the company’s income,
most notably Facebook Marketplace,” said Zollman.
News and Tech
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