AIM Group: Craigslist revenue falls in 2019

After reaching $1 billion in 2018, Craigslist revenue fell sharply in 2019, according to an AIM Group report.

An analysis of advertising on Craigslist, the most-visited classified site in the U.S., showed 2019 revenue of $760 million, a drop of 27% from 2018.

A 37% fall-off in job advertising, the highest revenue category on Craigslist, outweighed increases in most other categories, including a new fee for commercial and office real estate ads, according to AIM.

“The AIM Group has been tracking Craigslist’s revenue since 2004, and this is the first time it has fallen,” said Peter M. Zollman, founding principal of Florida-based AIM Group. “And traffic at the site is little more than half of what it was four years ago. Craigslist reached a billion dollars in revenue in 2018, so it’s a major change in fortunes for the company.”

“Craigslist is still a powerhouse and incredibly profitable. It’s just less so than it was, and competitors are taking bigger and bigger bites out of the company’s income, most notably Facebook Marketplace,” said Zollman.

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