Hearst Newspapers has made a strategic investment in The
Martin Group, a marketing communications agency with offices in Albany , Buffalo and Rochester , New
York . The announcement was made by Hearst Newspapers
President Jeff Johnson and Times Union President and Publisher George R. Hearst
III. Terms were not disclosed.
Founded in 2001, The Martin Group provides
research, strategy, analytics, creative services, public relations, digital
marketing, paid media and advertising and social media solutions. Notable
clients include Under Armour, Wegmans, New Era Cap, Puma, ASICS and the Ralph
C. Wilson, Jr. Foundation.
While the investment formalizes The Martin
Group’s partnership with the Times Union, based in New York ’s Capital Region, the entities
first aligned in 2018, when the agency co-located its Capital Region offices
within the Times Union headquarters.
A news release from Hearst said: “The
investment in The Martin Group enhances our ability to offer customized
marketing solutions and strategies that deliver measurable performance for our
clients across several key service verticals, including sports, healthcare,
food and beverage, financial services, education and nonprofits.”
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