Media buying platform Adwanted Group has acquired SRDS, a
unit for locating and comparing digital and traditional media across business,
consumer and geographic audiences. Adwanted Group CEO Emmanuel Debuyck said in
a news release that the acquisition is designed to create a critical mass
marketplace where media planners and buyers can engage in automated, one-stop
planning and buying for traditional media on a single platform.
Adwanted
purchased SRDS (Standard Rate & Data Service) from data, insights and consulting
company Kantar Media in an all-cash agreement; specific terms were not
disclosed. Bain Capital recently acquired a controlling stake in Kantar. Prior
to the acquisition, Adwanted had exclusive rights to license SRDS data on more
than 6,700 U.S.
The
Adwanted Group was founded in France
in 2012 and launched its U.S.
News and Tech
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.