The
The finding
involves media buys processed by major ad agencies and brands. It may not
reflect long-term trends for smaller operations and advertisers, says
MediaPost.
In the Ad
Market Tracker database, the largest advertisers represented by the top 10
advertising categories raised their ad spending in August 8.4% over August
2019. During the same time, advertisers in categories 11-plus fell 3.1%,
meaning that the larger advertisers are driving the ad market recovery, said
MediaPost.
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