July 31, 2006
TO: Times Employees
FROM: Jeff Johnson
SUBJECT: Section Front Advertising
Colleagues,
Because of our unparalleled reach in Southern California and our strong readership, advertisers have long wanted to place their advertising on the section fronts of The Times' news and features sections.
To meet those needs, we have decided to introduce a new premium advertising position on the section front pages of our Business, Calendar, Sports and Travel sections. We also are evaluating whether similar revenue opportunities are appropriate for our other sections.
We have no plans for ads on A-1.
These new ad positions will be sold selectively to premium advertisers, with very specific standards on ad content, size and position. These standards will ensure that section front ads meet the equally demanding standards we've set for our editorial content.
By introducing these new positions, we join select other industry leaders that have made similar changes, including the New York Times, the Wall Street Journal, and the Chicago Tribune.
These industry changes acknowledge today's challenging advertising environment. To remain competitive, we must offer advertisers innovative new ways to reach our large and influential audience.
Jeff
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3 comments:
"By introducing these new positions, we join select other industry leaders that have made similar changes, including the New York Times, the Wall Street Journal, and the Chicago Tribune".
Hummmmmmm....
Tell me, when did the Chicago Tribune become a "industry leader"???
This is a sad day for the Los Angeles Times, we will now be compared to the trashy tabloids.
But we will be generating additional cash, forget about publishing news.
Who cares about the advertising. I'm waiting for the page 3 girls.
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