As newspapers struggle to find innovative ways to increase advertising, you will see ad's on the front pages of different sections starting in August.
From Chicago Tribune
With the traditional media business under increasing pressure to boost revenue, newspapers are finding it harder to ignore the value of their most coveted real estate.
The Wall Street Journal announced this week it will sell ad space on its front page in September, joining USA Today and many foreign newspapers. The move could net tens of millions annually for the second-largest U.S. paper.
It could also clear the way for other U.S. newspapers, which are losing readers and struggling with revenue in a difficult advertising climate, to follow suit.
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Thursday, July 20, 2006
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