Peninsula Press Club: MediaNews layoff numbers kept secret

Peninsula Press Club: MediaNews layoff numbers kept secret

What is the future of our business? Is the future secure enough for me to stick around?

I am optimistic about the future of our business, despite the current challenges we face on the advertising and readership fronts. Local newspapers remain one of the most effective ways for advertisers to reach a large audience.

We’ll cycle through the current slumps in real estate and automotive sales. We’ll grow our share of local retail advertising. We’ll get more targeted advertising dollars through our niche publications, such as Fronteras, and through such services as TargetSmart. With the expanded San Francisco Bay Area Buy, we’ll grow our national advertising volume.A key to our success is escalating the pace at which we convert into a true multi-media company, offering effective advertising solutions on three fronts: daily and weekly newspapers, digital sites and services and targeted publications.