Take Back the Times: LAT Paid Circulation Stabilizes, But New Cutbacks

LAT Paid Circulation Stabilizes, But New Cutbacks

There is a discord between the L.A. Times circulation stories at the end of last October, and now, with emphasis being placed in Jim Rainey's story yesterday on a 4.2% decline in all daily circulation, to 815,723. But that figure reflected the distribution of unpaid promotional copies and was not commensurate with the story last October, which listed only the paid figure. So, I'm not sure Rainey was completely fair to his own newspaper. Although he mentions the paid figure of 779,256, he doesn't make clear that the basis for the released circulation figures has apparently changed.