More from Hearst on Snapchat Discover

More from Hearst on Snapchat Discover: Harper’s Bazaar, Esquire, Popular Mechanics and Road & Track are producing new content twice a week on the platform, according to Business Insider. 'We saw that the channels all exceeded our expectations from an audience and engagement perspective right out of the gate,' Brian Madden, vice president of audience at Hearst Magazines Digital, told Business Insider.