Competitors News UK, the Telegraph and The Guardian are offering joint digital ad sales in an effort called The Ozone Project, Mediatel reports. The initiative is meant to counter Facebook’s ad success.
The three publishers said advertisers and agencies will have the ability to go to one spot to buy digital inventory and get audience data on The Sun, The Times, The Daily Telegraph and The Guardian.
Read more....
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment