The FlexLiner rounds off the production
process for the high-volume printing plant for direct advertising, which has
long relied on Muller Martini solutions, according to Switzerland-based Muller
Martini.
The company’s existing machines include a
sheet-fed offset and four web printing presses.
The inserting solution, which is also used for
inserts in inserts, enables the company to help its key customer carry out its
marketing strategy, which requires three-shift operation with a high level of
flexibility and speed. Niedermayr produces up to three million inserts and some
16 million flyers each week for the discount retailer.
Niedermayr uses the FlexLiner to produce products
with 8 to 112 pages, and typically operates the machine at the maximum speed of
30,000 cycles per hour. “Sometimes even the Muller Martini engineers are a
little amazed by the volumes we handle,” says Michael Kretschmann, print
finishing manager at Niedermayr.
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