BuzzFeed, Group Nine Media and Insider are grouping their
video ad space, The Wall Street Journal reported.
The
companies plan to work together to better face off against Alphabet-owned
YouTube and other platforms, the paper reported. The alliance will sell ads for
the firms’ websites, apps and YouTube channels, according to the companies, the
paper said.
The three
are talking to Discovery and other media operations about participating in the
effort, according to WSJ, citing sources at BuzzFeed, Group Nine and Discovery.
The
yet-unnamed alliance will sell advertising independently and on-board
publishers will share revenue tied to the number of ads they bring to the
alliance, the paper said.
YouTube is
the top seller of digital video ads. Amazon, Facebook and Snap are growing
players in the industry.
BuzzFeed,
Group Nine and Insider count almost 100 million subscribers for their YouTube
networks and get over a billion video views monthly on their own sites and
apps, WSJ said.
News and Tech
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