Sunday, November 10, 2019

USA Today retools website


USA Today has unveiled upgrades and a new design of usatoday.com that include new features, a simplified design and competitive page speed, according to the publication.
USA Today’s product design team studied a year’s worth of engagement and search trends to optimize how content is displayed. The update introduces “flags” that highlight trending content, a new display for franchises such as Humankind and Sports Pulse, as well as an improved site search, USA Today said.
The enhancements also represent an opportunity for a richer advertiser experience and greater performance, the paper says. Increased page speed and personalization features will combine to drive deeper user engagement and higher ad viewability, leading to superior campaign results, USA Today says. The site’s new features offer advertisers a more “ownable” experience, with custom templates to prominently feature their brand.
Across platforms – desktop and mobile web, mobile apps, and soon, newsletters – a new yellow label serves as a “virtual highlighter” to brightly distinguish opinion pieces from USA Today. reporting.
The changes come as GateHouse parent New Media Investment Group undertakes its purchase of Gannett.
News and Tech

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