The News Media Alliance and Digital Content Next call on
digital advertisers and digital advertising companies to stop using keyword
blocking practices that jeopardize the sustainability of high-quality
journalism during this critical time. While many advertisers have decreased or
ceased their spending on digital advertising altogether due to the adverse
economic effects of the COVID-19 pandemic, others are using keywords to block
their ads from appearing on COVID-19-related content.
Digital
Content Next President & CEO Jason Kint said, “At the same time newsrooms
have necessarily shifted coverage towards informing the public on this global
pandemic, immature tech platforms are blocking the funding of this journalism.
We repeat our call for the advertising technology and verification platforms,
including Google and Oracle, which have a strong history of reducing friction,
to dedicate urgent resources towards solutions here, including exempting or
encouraging trusted news organizations as a default.”
Fact-based,
reliable journalism supports the online ecosystem by providing readers with
invaluable information and advertisers with high-quality content and access to
these readers. Keyword blocking threatens this symbiotic relationship at the
worst possible time.
Chavern
continued, “We risk a very real information disaster if we do not ensure the
continued sustainability of high-quality journalism at this critical juncture.
This is a global emergency, and the public needs access to information that
helps them protect their families, plan for their futures, and learn about
public health efforts to combat this pandemic.”
News and Tech
No comments:
Post a Comment