Numerous papers are raising money through donations.
TownNews cites a case in point: their client
Aspen Daily News.
When TownNews announced the Support Local
Journalism initiative, David Cook, the paper’s publisher, took swift action to
participate. “We contacted TownNews customer support and the next day we
started collecting donations from our community.
“The support has been unbelievable! We've
raised over $42,000 from more than 600 donors in just six weeks (as of May
12),” Cook said. “We've proven we truly are an asset to the community by
finding new ways of communicating, doubling down on our methodology of storytelling,
and just being direct with our readers.”
The paper also launched two multimedia
features. The Upload weekly podcast is presented by a local sponsor and
recaps the week's news.
The Daily
“Aspen being Aspen , we've had some
very wealthy donors come through, but it's not even about the amount,” Cook
said. “It's the fact that the Resnick family, for example, cares enough about
Aspen Daily News to give some cash. One of the most heartwarming things is that
we've had four ex-mayors donate, ex-council members, literally every mayor
that's still alive in Aspen
donate. It's been spectacular to see the diverse range of people.”
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