08 June 2020, Berlin: Ruptly, the
global news and media agency, today announced a strategic partnership
with Wochit, the video library and creation platform used by over 350 media
brands worldwide. Under the deal, Wochit clients will be able to draw on
material from Ruptly’s extensive archive catalogue and immediately edit and
create their own videos within the Wochit platform.
The new partnership
enhances the Wochit user experience by bringing Ruptly’s news and general
interest videos to its clients. Ruptly is renowned for unearthing unique
stories and new perspectives not covered by other outlets and Wochit customers
will now be able to access captivating content spanning genres from feel-good,
human interest videos to hard news. Among the flagship content is Ruptly’s
award-winning coverage of the Yellow Vest protests in France , and frontline visuals from Syria
Clients on the platform
– including USA Today, The Week, Focus Online and Der Spiegel – will also
benefit from Ruptly’s light news content, demand for which has soared since the
onset of the pandemic. With audiences hungry for uplifting stories, Wochit
users can now entertain their viewers with viral videos of everything from baby
pandas and piano-playing chickens to weird and wonderful inventions and
heart-warming personal stories.
Matt Tabaccos, Chief Commercial Officer at Ruptly, commented:
“This is another
exciting partnership for Ruptly, and we look forward to working with Wochit to
share our wealth of content with new audiences around the world. By joining
forces with this cutting-edge online video creation platform, we can keep more
clients and their audiences enlightened and engaged, particularly as outlets
around the world face many logistical issues in sourcing and creating fresh
content at this time.”
Jo Schmaltz, SVP Strategic Business Development at Wochit,
commented:
“Our commitment to our
video creators is to empower them with the best possible tools and content, as
and when they need them. We are proud to collaborate with Ruptly to provide our
users with archive visual news content to create high-quality shareable videos
in minutes.”
Ruptly’s offering is
now fully accessible via the Wochit platform at: https://www.wochit.com/.
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